We see common mistakes people make when building their LinkedIn profiles as one of Canada’s leading providers of resume and career services, including cover letter and LinkedIn profile help.

If you’re looking for a new job, you may unintentionally eliminate yourself from consideration based on what recruiters find on your LinkedIn profile. You don’t have to be concerned because the EResumes team has your back.

Mistake 1: Your profile picture is not professional or you don’t have one.

A profile picture not only adds credibility to your profile but also increases your chances of being seen by potential employers. Save the bathroom selfies for Facebook if you want to be taken seriously as a professional. You shouldn’t use photos from your wedding, cropped group photos or photos with your face obscured in the same way.

How to fix it: Make sure your photo is high-resolution and that your face fills at least 60% of the frame. Your photo should have a simple background and you should be looking directly into the camera. Make sure you’ve dressed appropriately for work in your photo. You now have a professional LinkedIn profile photo. Keep in mind that professional photos don’t have to be expensive. The cameras on most smartphones are excellent, with high-resolution options.

Mistake 2: Writing your professional history like it’s a resume.

Your resume is already in the hands of the employer, and he or she is familiar with your basic skill sets. Don’t just copy your resume and paste it into your LinkedIn profile.

How to fix it: The beauty of LinkedIn is that it allows you to not only showcase your skills and experience but also to go into detail about anything you want. This will give people an idea of who you are both professionally and personally.

Mistake 3: Discrepancies

Recruiters use LinkedIn not only to get a full picture of who you are, but also to look for any signs that you may have lied on your application or in your resume. While your LinkedIn profile should not be a carbon copy of your resume, it should include the same basic information, such as dates of employment, job titles, and skill sets.

How to fix it: Examine your LinkedIn profile in comparison to your resume. Check that the dates, job titles, basic responsibilities, and skills listed on your resume correspond to what you’ve stated on your resume.

Mistake 4: Overly quirky headlines and/or job titles

Your headline should, in general, describe what you do, but it does not have to be your job title. This is advantageous for several reasons. Your headline is similar to your personal brand, and it works in the same way that a news headline does: it’s meant to catch people’s attention, tell them what you’re all about, and pique their interest in the subject – you. However, writing an effective headline isn’t as simple as it appears.

You don’t want to sound too broad. Calling yourself a “Marketing Alchemist, Superhero, or Guru” is a little too quirky and probably a stretch, depending on where you work or the types of employers you want to attract.

How to fix it: Spend some time writing down what you do in a sentence or two and then trimming it down until you get to the core of your message.

Bringing it all together

You want to strike a balance between displaying professionalism and conveying what makes your skills and background unique, just like you do with most things in the professional world. This is something that LinkedIn allows you to do. You can sharpen your profile and increase the chances of being found or considered further by your next employer by following LinkedIn’s best practices.

Need more insights on the same? Get in touch with LinkedIn and resume builders at EResumes.